• McClelland's Theory of Needs
• Achievement
• Affiliation
• Power
• Thematic Apperception Test
• Implications for Management

Affiliation

Those with a high need for affiliation (nAff) need harmonious relationships with other people and need to feel accepted by other people. They tend to conform to the norms of their work group. High nAff individuals prefer work that provides significant personal interaction. They perform well in customer service and client interaction situations.