• McClelland's Theory of Needs
• Achievement
• Affiliation
• Power
• Thematic Apperception Test
• Implications for Management

Implications for Management

People with different needs are motivated differently.

• High need for achievement - High achievers should be given challenging projects with reachable goals. They should be provided frequent feedback. While money is not an important motivator, it is an effective form of feedback.
• High need for affiliation - Employees with a high affiliation need perform best in a cooperative environment.
• High need for power - Management should provide power seekers the opportunity to manage others.

Note that McClelland's theory allows for the shaping of a person's needs; training programs can be used to modify one's need profile.